Monday to Friday 8am - 6pm GMT UK based with clients around the globe +44 (0) 7928 525 882 becky@winningcvs.com

Frequently Asked Questions

Everything you might want to know about working with Winning CVs - the pricing, the process, ATS optimisation and more. Still unsure? Becky is always happy to help.

The CVs receive resoundingly great feedback, after delivery, changes, expert attention from the HR sector, and after people secure the interviews and looks they want to receive. We receive less than one email per year saying their CV isn't working.

The following statements are taken from a wide selection of Trustpilot and Google reviews:

  • "Within 3 days, I secured 2 interviews for Head of Marketing!"
  • "I found Becky extremely helpful and it worked! Job interview and offer from the first application."
  • "I immediately noticed good responses - a lot personally written which meant that my CV had got in front of someone."
  • "I had responses from some large Blue Chips - who had over 100 applications."
  • "Becky's version really punched through - and at interviews some of the elements pulled out from career and placed front and centre were mentioned."
  • "My CV seemed to be getting through and past AI and I can only put that down to Becky and the approach taken to laying out my CV."
  • "I cannot recommend Winning CV's services enough."
  • "I was struggling to get past the sift stage before, but now I have a number of interviews for opportunities that I am excited to interview for."
  • "The CV she done for me has landed me in some fantastic roles and the agencies always comment on how professional it looks."
  • "She has this innate ability to delve deep into your professional self to create a jaw-dropping CV, LinkedIn profile and covering letter."
  • "I now feel ready to take on the next stage of my career at director or executive level - something I'd previously doubted my ability to do."

Guaranteed excellent quality; conscientious strategy; solid end-to-end customer service; and a highly personable and helpful approach from a multi-qualified CV writing, marketing & grammar expert.

Key Trustpilot review extracts:

"From the moment I got in contact, Becky made me feel at ease and was able to expertly extract all of the relevant information whilst quietly challenging me. Aside from her professionalism and ability, Becky is fun and warm so made the whole process enjoyable. She spent the time on our calls to really understand who I was, the businesses I wanted to work for and the type of roles to bring that to life in 2 pages. It's given me a new sense of confidence, as I'd forgotten about many of my achievements, and Becky was able to draw them out through a thorough discovery process. She turned my CV around quickly and was brilliant at crystallising our discussions to highlight what I offer, key deliverables and work history - ensuring to embed relevant keywords throughout for maximum human and machine readability."

Prices

Prices have been carefully calculated around the amount of time each CV, LinkedIn or cover letter takes in total. Bear in mind that Winning CVs comes at CV/LinkedIn/letter rewrites with a 'full rewrite' in mind, using new information derived from the consultation and a completely fresh viewpoint - in order to transform it and aim for the best.

Full price breakdown

You may be interested to know that the pricing is formed based on just £25 to £35 per hour. Compared with most customers, this is often a mere fraction of their hourly income!

For all CVs, the following takes place:

  • ~1 hour on administration - initial call/email communications, payment and sending documents
  • 20-40 minutes on consultation prep - Becky creates a consultation structure and questions that help her to picture the roles, your value, what you did and extract figures / outcomes
    • She also creates time guidelines for each role and area of the CV to keep us on track
  • 1-4-hour consultation - She works to understand you, your reasoning, approaches, goals, themes, activities and achievements
    • We do talk through early experiences - albeit as briefly as possible
    • The more roles/experience there is, the more there is to hear/discuss
    • Becky creates thorough notes to ensure she can write about you coherently, concisely and correctly
    • We aim for 1.5 hours maximum but for senior-level people, 2 hours is quite usual
    • Very occasionally, despite firm but polite guidance, clients have difficulty with being succinct - hence 4 hours being mentioned (but not relished, usual, required or encouraged!)
  • 3-9 hours on CV writing - giving the Veteran CV as an example (with a senior manager / head of / director level client and a consultation of 1.5+ hours), writing takes 5-7 hours
    • A 1-page CV (0-5 years' experience) takes 3 hours on average
    • A 2-page Leader CV (7-13 years' experience) generally takes 4-6 hours
    • A 3-page CV would take an average of 8/9 hours
  • 0-60-minute changes call - typically 20 minutes but anything from 0 minutes to 1 hour

For LinkedIns

  • 2-5 hours - much strategic thinking goes in and an average is 3.5 hours
  • Far from a copy and paste of the CV, Becky goes back to the original consultation notes and ensures that what matters to you is communicated in the very best way possible for the audience of colleagues, seniors, friends, family and recruiters
  • She works on all aspects (About, Career, Skills, Title, Education, Certifications)
  • A very young client (e.g., 18-20 years old) could take just 2 hours, but it's a rare request

For Cover Letters

  • 1.5-2.5 hours per letter - Becky diligently creates around ¾ of a page of writing using her well-developed methodologies to ensure the application cannot be discarded
  • Becky ensures letters gain impact from the start and hit all the right notes due to your impressive details, meeting all requirements, careful structuring and high-level articulation

Why is the CV priced on years' experience?

In the consultation, we do talk through early roles - albeit as briefly as possible. Becky works to understand your thought processes, skills, goals, themes, activities and achievements, and creates extensive notes in order to write about you coherently, concisely and correctly.

If there is, for example, 30 years of experience to cover (some very succinctly, some much more in-depth) this takes more time in the consultation and usually results in many more achievements and notes to think about, reflect, reword and present. Even if they aren't explicitly mentioned, Becky will ensure that the value of what you have done throughout your career is represented in the top profile in a way that you have never seen before (clearly, impressively and honestly).

Even if someone believes their only 'relevant' experience is the last 2-5 years for example, we would (due to extensive experience doing this), counter that - because 10 years doing something else usually developed all manner of skills (and Becky tends to uncover value clients brought) that are actually still very relevant to you today and make you who you are.

Rest assured that Becky knows when to stop detailing roles (one needs to when we are dealing with 2 pages only). Usually, we would heavily detail the most recent role/s and give less detail as we go down. Once we get to somewhere between 2007-2015, depending on the career, we just give an idea of the type and level of role without giving dates so as not to age you unnecessarily.

Sometimes, however, which complicates things, the more senior/relevant experience is years ago! This requires careful thought about the space allotted and how not to introduce ageism.

More experience means more notes, more thought and, let's be honest, higher expectations and stakes.

You can always ask! Please understand that the right CV package for you will be the one that reflects all your experience past the age of 20 - unless most of your roles are very similar and not rising much in seniority. This is when a discount is most feasible. Please do not expect a large discount when you meet all the criteria of a certain package.

The CV template we use is straightforward (straight up and down), highly professional and stylish with demure colouring, a headline, professional profile, skills section, key achievements/experience section, career history, and qualifications/training. This style is not only expected by recruiters (in particular for senior positions) but is easier to navigate by both people and ATS (CV scanning software). Tables, columns, text boxes, pictures and Adobe are known to be difficult to parse by ATS so as a sector we generally avoid these.

The vast majority of CVs should be 2 pages regardless of 20/30/40 years' experience - this is strongly advised by the HR sector and encourages only the very best and most concise information to be included - I do have my ways to ensure this is not only achievable but a better scenario.

We can do 3-page CVs but bear in mind 2 pages will probably be a better idea! Please discuss with Becky and we can agree on a plan.

You can view the CV template we generally use here - and choose one of two options.

All Winning CVs documents are ATS, and human, optimised.

What is ATS?

For the few people who don't yet know about these systems, ATS (applicant tracking systems) are used by a large proportion of recruitment firms and major/global companies to scan CVs and make initial selections, comparing the CVs with the job specifications at hand.

The Human Element

We are always told that recruiters only spend somewhere in the region of 7-10 seconds scanning each CV. Further, many jobs really do have hundreds of applicants, so you can imagine the challenges these recruiters are up against.

How we format CVs for easy scanning by readers and ATS

ATS systems can struggle to parse tables, text boxes, columns, graphics and Adobe / PDF, and misinterpret complex layouts. This means we avoid those types of templates - it's much better to stick with a linear, straight up and down format on a Word document - for humans too. Unless the job advert asks for PDF of course.

Clarity

We use clear headings for a perfectly digestible, non-confusing CV: Professional Summary, Core Competencies, Key Achievements, Career History, Education and finally, Further Information.

Keyword Optimisation

Because there are no 'one-size-fits-all' systems (they are programmed for each role), it is important to tailor CVs for each role being applied for - this works just as well for the human viewers as well, of course. When Winning CVs is tasked to apply for a specific job, we seek to pepper the CV with the keywords mentioned in the job spec. As ATS has developed, including via the use of AI, we increasingly ensure that these keywords are within sentences and indeed match the job spec with specific activities it looks for. We do this through our signature consultation.

ATS Scoring

Many people do know they are scored on the skills, experience and qualifications mentioned in CVs, but they don't yet know that you win more points for that skill/experience being under a lengthier timescale, and for it being on page one.

Achievements Section

With this said, this is a bolstering argument for a key achievements/experience section on page one that is placed above your career history. This brings up key experiences that would otherwise be lost within the roles/on page two and has the human reader in mind as well as ATS.

In cases where there are highly relevant experiences in people's earlier lives (there usually are), this is where the Achievements section really comes into its own, as one of the first things the reader sees. You could chop/change these as per the role applied to if sensible.

Becky has been a strong advocate for this section for the last 8 years, and judging from consistent feedback in reviews, she has been right all along!

For example: "I immediately noticed good responses - a lot personally written which meant that my CV had got in front of someone. I had responses from some large Blue Chips - who had over 100 applications. Becky's version really punched through - and at interviews some of the elements pulled out from career and placed front and centre were mentioned. My CV seemed to be getting through and past AI and I can only put that down to Becky and the approach taken to laying out my CV." - All taken from one recent Trustpilot review.

For more on optimising CVs for ATS and humans, please read Failsafe CV Design for ATS & Recruiters.

  1. We agree to work together.
  2. You are sent the deposit details (usually bank transfer or card payment).
  3. You pay the deposit. This secures time in the diary on the consultation and rewrite - without it, we don't know for sure that you're going ahead.
  4. You are sent a preparation email to give you some strong ideas as to the kinds of information Becky will seek in the consultation.
    • You don't 'need' to do anything on it (some people are exceptionally busy and/or don't want to approach it, understandably) and we ask you not to send any 'homework'!
    • The gold, as Becky sees it, is brought out verbally on the call.
    • You of course should have your notes at hand on the call.
  5. We hold the consultation (there are many more details on this in FAQs).

    At the end of the consultation:

    • a) Becky tells you the best way to address any changes (going through with a fine-toothed comb and making a list of anything not 100% perfect - big or small).
    • b) We provisionally pre-arrange the changes / perfecting call to take place a day or a few days after Becky plans to deliver the CV.
    • c) We ask that you don't send any changes - because this in the past has led to challenges and issues it's best to avoid for both of us - for example, frustrating miscommunication, email tag, too much bulk, incorrect grammar and major formatting changes.
    • d) You are asked for the remaining fee (Becky doesn't begin writing without it).
  6. Becky re-writes the CV with a completely fresh approach to content, delivering to you within 3-6 working days. At times she can promise delivery within 2 working days or provide an even more expedited service - let her know.
  7. If necessary, or if you want, we hold the changes call a few days after delivery, addressing questions / concerns and establishing solutions.
    • This is an integral part of Winning CVs' service and its success.
    • Clients usually like to hold these even just to say "I love it, only one fact change!"
    • If you tell Becky what you feel is missing / wrong on a call, we agree on replacement words / sections, she makes the changes whilst retaining the solid structure, grammatical correctness / strategy etc and advises you on any changes you'd like. Usually they are perfect, correct and apt ideas, but we want to make sure.

Read about our Winning CVs service (How it Works) here.

Having a consultation as part of the CV writing process is without question the most effective and efficient way to write CVs. It serves as the conduit through which I ascertain your successes, the value brought to companies, your skills, your values, your passions and your reasoning, and it helps me to write in 'your voice'. It significantly increases the likelihood of the CV being optimised and pitched at the right level, and your individuality accurately and pleasingly articulated.

What happens in the consultation?

  1. Consultation Structure. We start by explaining the consultation structure and agreeing some key points with you to help it run smoothly and not run on for hours!
  2. Goals. We clarify the goals for the CV (identifying either specific or non-specific jobs going for now or in the future). Becky often asks about immediate and 5-year career goals.
  3. Early Years. What we call 'Your Journey' - it revisits you when you were a teen and making career decisions, helping Becky understand how / why you got into what you are doing now. It helps to understand you as a person, not just as a 'director' or 'manager' or whatever it is that you do now! Depending on career length, this could take 10 minutes or 35 minutes - and Becky will have ascertained a key point, for example, 2015, to stop the 'journey' and move onto more important roles to give focused attention to.
  4. Recent Roles. We first ask about the company (size, focus), the role scope, responsibilities, scale, teams, KPIs etc. Then we go into key actions that you did that brought value. Even if there is detail on the page, Becky finds that asking in-person, as if you were talking to a friend, brings out the 'real' story - and this not only helps a layperson picture you in your roles but also often leads to identifying key achievements / outcomes / figures you'd either not thought about or forgotten about. It all helps and is often transformational.
  5. 4 Final Questions. Penultimately it's 4 questions about you in general. These help Becky (and you sometimes) understand what's in your mind with regards to your areas of expertise; your passions and goals whilst in your roles, who you're doing it all for and why / to what end; what you're outstanding (or close to outstanding) at; any other skills / traits that help you succeed; and/or anything else you think it's really important.
  6. Close Off. Becky will run through a few points about her approaches to writing. She lets you know the best way to address any changes (going through with a fine-toothed comb and making a list of anything not 100% perfect - big or small). We provisionally pre-arrange the changes / perfecting call to take place a day or a few days after the CV will be delivered, and you will be asked for the rest of the fee.

Key review extracts: "From the moment I got in contact, Becky made me feel at ease and was able to expertly extract all of the relevant information whilst quietly challenging me. Aside from her professionalism and ability, Becky is fun and warm so made the whole process enjoyable. She spent the time on our calls to really understand who I was, the businesses I wanted to work for and the type of roles to bring that to life in 2 pages. It's given me a new sense of confidence, as I'd forgotten about many of my achievements, and Becky was able to draw them out through a thorough discovery process. She turned my CV around quickly and was brilliant at crystallising our discussions to highlight what I offer, key deliverables and work history - ensuring to embed relevant keywords throughout for maximum human and machine readability."

We can expedite both the consultation and delivery, depending on business volume at the time - phone/email and ask! If we can do it, we will at no extra cost.

Winning CVs is known for delivering the very best documents and helping clients secure interviews, and if you are right for the job (and vice versa), the CV and/or supporting documents WILL secure the interview.

Of course, it's important to note that there are many factors to consider:

  • Sometimes there are few relevant roles available.
  • There can be up-to 700 people applying for the same role.
  • Some companies present a façade of externally advertising (to meet recruiting regulations / ideals) when they are actually looking internally.
  • Sometimes companies have specific demographics in mind, and you don't meet those!
  • You will need to apply for the right roles (those of which you meet all or most criteria).

Therefore, one must be careful not to 'guarantee' an interview. We do however, guarantee optimal thought processes, time, effort, strategies and decisions, given your goals.

Winning CVs is known for delivering the very best in terms of documents and securing interviews (as proven through 100% genuine Trustpilot & Google reviews – some extracts below).

Becky has developed and implemented a structured, highly constructive and respectful changes process to resolve imperfections. This is detailed below and across many other areas of this site (How it Works, the 'Process FAQ', Customer Success) and Winning CVs requires clients to follow it if the document is imperfect. If it is not followed, the service is deemed incomplete.

If the first draft isn't perfect

We discuss changes and provide our respective perspectives, and Becky both advises and makes the changes that we both agree on. Becky comes at this with her experience, knowledge, skills and qualifications; she knows what works having done this for so long, and you come at it with your extensive knowledge of your sector/market/yourself and ideas as to how you want the CV to look.

The changes call is not a 'get-out clause' - Becky appreciates it when clients mention something isn't right - she respects it and works hard to get it right - with your input. After all, how can it be perfected when one instead sends an email saying, 'It is not good enough, I'm not going to feedback on what is/is not right, and I want my money back'? Quite simply, it can't be.

If you use the CV with no luck: On the extremely rare occasion that a client states that they have been using the CV with no luck, there could be many market-based reasons for this, but Becky would (and has in the past) volunteered to readdress the situation, for FREE.

Before buying: It doesn't hurt to do your research. To ensure we are on the same page, please take a look at our templates, make sure you agree with our strategies and approaches (FAQ, How it Works, CV Services Page, Home Page), and that you trust in the process / outcomes. To further help with this, also see the reviews and study the site's content - all written by Becky.

Key points to note:

  • The structured changes process has been specifically developed for both parties to collaborate & agree on changes, explain reasons / perspectives and perfect the item.
  • 99.5% of clients follow this process with the right constructive attitude – and it works.
  • A high-quality product has been delivered with a specific purpose in mind; if it is not put to the test in the market then the client cannot know if it serves the purpose or not.
  • Winning CVs uses tried and tested strategies, and many excellent reviews prove they work.
  • Without undergoing the changes process, perspectives are incomplete. With the changes process, you will learn why decisions were made and collaborate on finding solutions.
  • If a client states that they have been using the CV with no luck (extremely rare) Becky works to understand the reasons why and readdress content, for FREE.
  • Due to this information, which is highly relatable to a reasonable, intelligent human being, there is, therefore, no apt stage in or after the process at which a refund is warranted.

Key Trustpilot and Google review extracts:

  • "Within 3 days, I secured 2 interviews for Head of Marketing!"
  • "I found Becky extremely helpful and it worked! Job interview and offer from the first application."
  • "I immediately noticed good responses - a lot personally written which meant that my CV had got in front of someone."
  • "I had responses from some large Blue Chips - who had over 100 applications."
  • "Becky's version really punched through - and at interviews some of the elements pulled out from career and placed front and centre were mentioned."
  • "My CV seemed to be getting through and past AI and I can only put that down to Becky and the approach taken to laying out my CV."
  • "I cannot recommend Winning CV's services enough."
  • "I was struggling to get past the sift stage before, but now I have a number of interviews for opportunities that I am excited to interview for."
  • "The CV she done for me has landed me in some fantastic roles and the agencies always comment on how professional it looks."
  • "She has this innate ability to delve deep into your professional self to create a jaw-dropping CV, LinkedIn profile and covering letter."
  • "I now feel ready to take on the next stage of my career at director or executive level - something I'd previously doubted my ability to do."

Still have a question?

Winning CVs is always happy to help. Get in touch to discuss your CV, LinkedIn or cover letter - or to arrange a free review.

Contact Winning CVs